Your Privacy Matters to Us — DFW, Texas

Information We May Collect

The information we collect depends on how you interact with us and the services you request. We may collect the following categories of information.

A. Contact Information

This may include:

• First and last name
• Telephone number
• Email address
• Mailing or billing address
• Preferred method of communication

B. Vehicle Information

When you request towing or roadside assistance, we may collect information such as:

• Vehicle year
• Make
• Model
• Vehicle type
• Color
• License plate information
• Vehicle identification number (VIN), when necessary
• Vehicle condition
• Mechanical or roadside problem
• Whether the vehicle is electric, hybrid, AWD, 4WD, lowered, lifted, modified, or otherwise requires special handling
• Photographs of the vehicle
• Information about existing vehicle damage

C. Location Information

Because towing and roadside assistance are location-dependent services, we may collect:

• Vehicle pickup location
• Breakdown location
• Accident location
• Towing destination
• Address or approximate location
• Location information that you provide by telephone, text message, website form, map link, or other communication
• Device-based location information if you choose to use a feature that permits location sharing

D. Service Request and Transaction Information

We may collect information concerning your service, including:

• Type of service requested
• Date and time of service request
• Dispatch information
• Driver or service provider assigned
• Estimated arrival time
• Arrival and completion times
• Pickup and delivery locations
• Towing mileage
• Service notes
• Customer instructions
• Quotes and estimates
• Work authorizations
• Invoice information
• Receipts
• Cancellation information
• Customer complaints
• Refund or billing requests
• Chargeback information
• Insurance-related information when provided by you
• Communications relating to the service

E. Photographs and Service Documentation

When reasonably necessary for service documentation, safety, fraud prevention, claims handling, or dispute resolution, we may collect photographs or other records showing:

• Vehicle condition
• Pre-existing damage
• Vehicle location
• Vehicle position
• Accident or recovery conditions
• Towing setup
• Roadside conditions
• Odometer readings
• License plates
• Vehicle identifying information
• Completed towing or roadside service

These records may be associated with your service transaction.

F. Payment Information

When you pay for a service, payment information may be processed by us or by a third-party payment processor. Depending on the payment method, information may include:

• Name
• Billing information
• Transaction amount
• Payment method
• Transaction identifier
• Payment authorization
• Partial payment-card information
• Payment status

When a third-party payment processor processes your payment directly, we may not receive or store your complete credit or debit card number. Payment processors maintain their own privacy and security practices.

G. Communications

If you communicate with us by telephone, text message, email, website form, or another communication method, we may retain the communication and related information. This can include:

• Text messages
• Emails
• Service instructions
• Customer-support communications
• Dispatch communications
• Complaints
• Billing communications
• Service approvals
• Electronic authorizations

Telephone calls may be monitored or recorded for quality assurance, training, service documentation, dispute resolution, fraud prevention, or other legitimate business purposes where permitted by applicable law and after any notice or consent required by law.

H. Website and Device Information

When you use our website, certain information may be collected automatically, such as:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• Approximate geographic location derived from IP address
• Pages visited
• Referring website
• Date and time of visits
• Links clicked
• Website interactions
• Session information
• Cookie identifiers
• Advertising or analytics identifiers
• Technical and diagnostic information

This information helps us operate, secure, troubleshoot, and improve our website.

Sources of Personal Information

We may obtain personal information from several sources.

Information You Provide Directly

For example, when you:

• Call us
• Send a text message
• Submit a website form
• Request a quote
• Request towing
• Request roadside assistance
• Make a payment
• Submit photographs
• Send an email
• Contact customer service
• Submit a billing or damage claim

Information Collected Automatically

Our website, hosting providers, analytics providers, advertising technologies, security tools, and similar systems may automatically collect certain technical information.

Service Providers and Business Partners

We may receive information from parties involved in providing or coordinating a service, such as:

• Towing operators
• Roadside service providers
• Dispatch providers
• Payment processors
• Fleet operators
• Insurance providers
• Motor clubs or roadside assistance programs
• Vehicle owners
• Repair facilities
• Other parties authorized to coordinate the service

Public or Lawful Sources

Where appropriate and legally permitted, we may obtain information from publicly available records or other lawful sources for fraud prevention, identity verification, vehicle verification, claims, legal compliance, or related purposes.

How We Use Personal Information

We may use personal information to:

• Respond to inquiries
• Provide estimates and quotes
• Verify service information
• Locate disabled vehicles
• Dispatch towing and roadside assistance
• Select appropriate equipment
• Coordinate towing destinations
• Communicate estimated arrival times
• Provide customer support
• Process service authorizations
• Perform towing and roadside services
• Create invoices and receipts
• Process payments
• Communicate about payments
• Document completed services
• Investigate billing concerns
• Process refund or adjustment requests
• Respond to payment disputes and chargebacks
• Investigate vehicle damage claims
• Communicate with insurance companies when authorized
• Maintain service records
• Improve our services
• Improve website functionality
• Measure website performance
• Understand how visitors use our website
• Prevent fraud
• Detect suspicious activity
• Protect customers, drivers, employees, and property
• Maintain website and information security
• Enforce our Terms and Conditions
• Establish, exercise, or defend legal claims
• Comply with legal, regulatory, licensing, insurance, and tax obligations
• Respond to lawful requests from government authorities
• Carry out other purposes disclosed to you when information is collected

We seek to limit personal information collected to information that is reasonably relevant to the purposes for which it is used.

Sensitive Personal Information and Location Data

Certain information may receive heightened protection under applicable law. For our business, the most likely category is precise geolocation information, such as the street-level location of you or your vehicle. Location information is often necessary to provide towing or roadside assistance.

We may process location information to:

• Find your vehicle
• Determine whether you are within our service area
• Dispatch a driver
• Determine distance and routing
• Provide roadside assistance
• Tow the vehicle to the requested destination
• Document service performance
• Protect against fraudulent service or payment claims

How We May Share Personal Information

We may disclose personal information when reasonably necessary to operate our business and provide the requested services. Categories of recipients may include the following.

Towing and Roadside Service Providers

We may provide necessary information to drivers, towing operators, independent contractors, dispatch providers, roadside assistance providers, or other authorized providers involved in fulfilling your service request. Information provided may include:

• Customer name
• Telephone number
• Vehicle information
• Vehicle location
• Destination
• Type of service requested
• Relevant safety or service instructions

Payment Processors and Financial Service Providers

We may provide transaction-related information to payment processors, banks, card networks, merchant service providers, fraud-prevention providers, or similar organizations.

Website and Technology Providers

We may use third parties that provide:

• Website hosting
• Cloud storage
• Email services
• Telecommunications services
• Text messaging
• Customer-management software
• Dispatch software
• Analytics
• Cybersecurity
• Website maintenance
• Data backup
• Fraud detection

These providers may process information on our behalf as reasonably necessary to provide their services.

Insurance Companies and Roadside Assistance Programs

At your direction or where otherwise authorized, information may be provided to:

• Insurance companies
• Motor clubs
• Fleet management companies
• Warranty providers
• Roadside assistance programs

Repair Shops and Vehicle Destinations

When necessary to complete a tow or at your direction, we may provide limited information to a repair facility, dealership, storage facility, property owner, fleet facility, or other authorized destination.

Professional Advisers

Information may be disclosed where reasonably necessary to accountants, attorneys, insurers, consultants, or other professional advisers.

Government and Legal Authorities

We may disclose personal information when we reasonably believe disclosure is required or permitted to:

• Comply with applicable law
• Respond to subpoenas
• Respond to court orders
• Comply with regulatory requirements
• Respond to law-enforcement requests
• Protect public safety
• Investigate fraud
• Protect our legal rights
• Enforce agreements
• Defend legal claims

Sale of Personal Information

DA Cheap Towing Company does not sell personal information for money as part of our ordinary business operations. We also do not intend to sell sensitive personal information, including precise geolocation information.

However, privacy laws in some jurisdictions may define "sale," "sharing," or similar terms more broadly than an ordinary exchange of personal information for money. For example, certain advertising or analytics arrangements may potentially be treated as targeted advertising, sharing, or a sale under some privacy laws depending on how the technology is configured and used. Where applicable law provides a right to opt out of such processing, we will honor valid requests as required by law.

Disclosing information to a service provider, processor, towing provider, or other party for the purpose of fulfilling a service that you request is not necessarily considered a "sale" under applicable privacy laws.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, analytics tools, or similar technologies. These technologies may help us:

• Operate the website
• Remember user preferences
• Maintain website security
• Prevent fraud
• Understand website traffic
• Measure page performance
• Determine which pages are useful
• Measure advertising effectiveness
• Understand how customers found our website
• Improve marketing campaigns

Cookies may be classified as:

Essential Cookies

These support website functionality, security, forms, and basic operations.

Analytics Cookies

These help us understand website traffic and visitor behavior.

Advertising and Measurement Cookies

When used, these may help measure advertising performance, conversions, or the effectiveness of marketing campaigns.

Our website may use third-party services such as Google Analytics, Google advertising technologies, or similar analytics and marketing services, depending on our current website configuration. These third parties may collect information according to their own privacy policies.

You can generally control cookies through your browser settings and, where provided, through our website's cookie or privacy controls. Disabling cookies may affect certain website functions.

Analytics and Advertising

We may use analytics services to understand:

• How many people visit our website
• Which pages they visit
• How visitors reached the website
• General device and browser information
• Whether advertising results in website visits, calls, or service requests

We may also use advertising services to promote DA Cheap Towing Company. Depending on the technology used, advertising providers may use cookies or identifiers to measure advertising performance or provide advertising. Where applicable law gives you the right to opt out of targeted advertising or certain advertising-related processing, you may exercise that right as described in the Your Privacy Rights section below.

Do Not Track and Opt-Out Preference Signals

Some browsers offer "Do Not Track" settings or other privacy signals. Because there is not a single universally applied standard for all legacy Do Not Track signals, our website may not respond to every traditional Do Not Track setting.

Where applicable law requires recognition of a legally valid opt-out preference signal, authorized-agent technology, browser setting, extension, or similar mechanism, we will process qualifying requests as required by law and where we are reasonably able to verify and process the request.

Text Messages and Telephone Communications

If you provide your telephone number in connection with a towing or roadside assistance request, we may use that number for service-related communications, including:

• Confirming your service request
• Providing dispatch updates
• Providing estimated arrival information
• Requesting additional vehicle or location information
• Providing payment information
• Sending receipts
• Following up regarding your service

Message and data rates may apply depending on your wireless provider. Where we send promotional or marketing text messages, we will obtain any consent required by applicable law. Consent to receive marketing communications is not required to purchase towing or roadside assistance services where prohibited by law.

You may opt out of marketing text messages by following the instructions provided in the message, such as replying STOP. Opting out of marketing communications does not prevent us from sending transactional or service-related communications that are reasonably necessary to fulfill a service you requested.

Email Communications

We may use your email address to:

• Respond to inquiries
• Send estimates
• Send invoices or receipts
• Address customer-service matters
• Send service-related communications
• Respond to claims or billing questions

If we send promotional emails, you may unsubscribe by following the unsubscribe instructions included in those communications. Even after opting out of marketing emails, we may continue to send non-promotional communications concerning services, transactions, payments, disputes, legal matters, or other business relationships.

Payment Security

We may use third-party payment processors to handle credit-card, debit-card, or electronic transactions. We do not intentionally store complete payment-card information on our public website unless necessary and handled through an appropriately secured payment system.

Payment providers may collect and process payment information according to their own terms and privacy policies. DA Cheap Towing Company is not responsible for the independent privacy practices of a payment provider, although we seek to work with reputable providers.

Data Security

We use reasonable administrative, technical, and physical measures appropriate to the nature of the information we maintain to help protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Theft
• Misuse
• Alteration
• Destruction

Security measures may include, where appropriate:

• Access controls
• Password protections
• Secure service providers
• Restricted employee or contractor access
• Encryption or encrypted transmission
• Secure payment processing
• Security monitoring
• Software updates
• Data backup
• Other reasonable security practices

However, no electronic transmission, internet connection, website, computer system, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by law. The retention period may depend on factors including:

• Whether a service transaction remains active
• Customer-service requirements
• Payment processing
• Accounting requirements
• Tax requirements
• Insurance requirements
• Regulatory requirements
• Towing industry recordkeeping requirements
• Fraud prevention
• Chargeback periods
• Legal claims
• Litigation holds
• Statutes of limitation
• Contractual requirements
• Safety and security needs

Different categories of information may be retained for different periods. When information is no longer reasonably needed, we may delete, anonymize, aggregate, or securely dispose of it in accordance with our practices and applicable law.

Deidentified and Aggregated Information

We may create aggregated or deidentified information that cannot reasonably be associated with a particular individual. We may use such information for:

• Business analysis
• Website improvement
• Service planning
• Marketing analysis
• Security
• Statistical purposes
• Operational improvements

Where required by applicable law, we will take reasonable measures to maintain deidentified information in deidentified form and will not attempt to reidentify it except where legally permitted.

Your Privacy Rights

Depending on where you live, the nature of our business, the information involved, and the privacy law that applies, you may have certain rights regarding your personal information. These rights may include the right to:

• Confirm whether we process your personal information
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a copy of certain personal information in a portable format
• Opt out of certain targeted advertising
• Opt out of certain sales of personal information
• Opt out of certain profiling used to make decisions producing legal or similarly significant effects
• Withdraw consent where processing is based on consent
• Appeal certain decisions concerning a privacy request
• Exercise rights without unlawful discrimination or retaliation

These rights are subject to applicable exceptions, limitations, verification requirements, and legal obligations. Nothing in this Privacy Policy is intended to provide fewer rights than those required by applicable law.

Texas Privacy Rights

The Texas Data Privacy and Security Act ("TDPSA") provides qualifying Texas consumers with certain personal-data rights when the Act applies to the business and processing activity involved.

Subject to the TDPSA's applicability, exceptions, verification requirements, and other provisions, qualifying Texas consumers may have the right to request that a covered controller:

• Confirm whether it processes the consumer's personal data and provide access to that data;
• Correct inaccuracies in personal data;
• Delete personal data provided by or obtained about the consumer;
• Provide certain personal data previously provided by the consumer in a portable and, where technically feasible, readily usable format; and
• Allow the consumer to opt out of qualifying:
  • Targeted advertising;
  • Sales of personal data; or
  • Profiling used in furtherance of decisions producing legal or similarly significant effects.

Certain businesses or processing activities may be partially or completely exempt from the TDPSA. We will honor privacy rights that apply to DA Cheap Towing Company under applicable law.

How to Submit a Privacy Request

You may submit a privacy request using any available method below:

• Email: info@dacheaptowingcompany.com
• Website: https://dacheaptowingcompany.com/

You may use our website contact or privacy request mechanism where available.

Phone: (214) 206-4521

Please clearly state that your communication concerns a Privacy Request. You do not need to create a new customer account solely to submit a privacy request.

We may request information reasonably necessary to:

• Verify your identity
• Locate relevant records
• Protect against fraudulent requests
• Verify an authorized agent's authority
• Confirm that the request applies under applicable law

Please do not send highly sensitive information that we have not specifically requested.

Response to Privacy Requests

Where the Texas Data Privacy and Security Act applies, we will respond to an authenticated consumer request without undue delay and within the period required by applicable law. Under the TDPSA, the initial response period for covered requests is generally 45 days, subject to a permitted extension in appropriate circumstances. If additional time is reasonably necessary, we will provide notice as required by applicable law.

Certain requests may be denied or limited when permitted by law, including when:

• We cannot reasonably verify the requester's identity
• We cannot associate the information with the requester
• Retention is required by law
• Information is needed to complete a transaction
• Information is required for security or fraud prevention
• Information is necessary to establish or defend legal claims
• Another statutory exception applies

If we decline a request covered by applicable privacy law, we will provide any explanation and appeal information required by that law.

Appeals

If applicable Texas privacy law gives you the right to appeal our refusal to take action on your privacy request, you may submit an appeal using:

Email: info@dacheaptowingcompany.com

Please use the subject line: Privacy Request Appeal

Include enough information for us to identify your original request and the decision you are appealing.

Where the TDPSA applies, we will respond to a qualifying appeal within the period required by applicable law. If an appeal is denied and applicable law requires it, we will provide information regarding how you may submit a complaint to the Texas Attorney General.

Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit certain privacy requests on your behalf. We may request evidence that:

• You authorized the agent to act for you; and
• The identity of the consumer and authority of the agent can reasonably be verified.

We will process qualifying authorized-agent requests as required by applicable law.

Children's Privacy

DA Cheap Towing Company's website and services are not directed toward children under the age of 13. We do not knowingly collect personal information online from children under 13 for marketing or ordinary website purposes.

If we learn that personal information from a child under 13 has been collected in circumstances requiring parental consent and such consent was not obtained, we will take appropriate steps as required by applicable law.

A parent or legal guardian who believes a child has provided personal information to us may contact: info@dacheaptowingcompany.com

Our towing services are generally intended to be requested by adults, vehicle owners, authorized drivers, or other persons legally authorized to request the service.

Third-Party Websites

Our website may contain links to websites operated by third parties. These websites have separate privacy policies and practices. DA Cheap Towing Company does not control third-party websites and is not responsible for their:

• Privacy practices
• Security
• Content
• Tracking technologies
• Products
• Services

We encourage users to review the privacy policy of any third-party website before providing personal information.

Third-Party Service Providers

We select service providers based on business needs and may require appropriate contractual, privacy, security, or confidentiality obligations where appropriate. However, third-party providers may also independently determine certain aspects of how they process information. Examples may include:

• Payment processors
• Telecommunications providers
• Analytics services
• Map or navigation providers
• Cloud hosting companies

When a third party acts independently rather than solely on our behalf, its own privacy policy may govern its processing activities.

Business Transfers

If DA Cheap Towing Company undergoes or considers a:

• Merger
• Acquisition
• Reorganization
• Financing
• Sale of assets
• Transfer of business operations
• Change of ownership
• Bankruptcy or similar transaction

personal information may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate protections.

Fraud, Safety, and Legal Protection

We may use, preserve, and disclose information where reasonably necessary to:

• Detect fraud
• Prevent unauthorized transactions
• Investigate false service requests
• Investigate payment disputes
• Protect drivers and customers
• Protect vehicles and property
• Investigate threats
• Prevent illegal activity
• Protect our network or website
• Establish legal claims
• Defend against legal claims
• Enforce contracts
• Comply with legal obligations

Law Enforcement and Regulatory Requests

We may provide information to law enforcement, courts, government agencies, regulators, licensing authorities, or other authorized entities where disclosure is:

• Required by law
• Required by subpoena or court order
• Legally permitted
• Necessary to protect safety
• Necessary to investigate suspected fraud or illegal activity
• Necessary to protect our legal rights

We may challenge or limit a request where appropriate and legally permitted.

Data Breach Notification

Although we use reasonable safeguards to protect information, no system is completely immune from security incidents. If a security incident involving personal information occurs, we will investigate and take appropriate action.

Where applicable law requires notification to affected individuals, government agencies, or other parties, we will provide required notice in accordance with applicable legal requirements.

Information Relating to Insurance and Claims

If your towing or roadside service relates to an insurance claim, accident, roadside assistance plan, fleet account, or payment dispute, we may collect or disclose information reasonably necessary to:

• Verify coverage or authorization
• Document the service
• Submit or support a claim
• Respond to an insurer
• Resolve a payment dispute
• Investigate vehicle damage
• Protect against insurance or payment fraud

We do not control the privacy practices of insurance companies or other independent third parties.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes in our business
• Changes in website technology
• Changes in services
• Changes in vendors
• Changes in privacy practices
• Changes in applicable laws or regulations

When we make changes, the updated version will be posted on our website with a revised Last Updated date. Material changes may be communicated through additional means where required by applicable law. Unless otherwise required by law, changes apply prospectively after the updated Privacy Policy becomes effective.

Relationship to Other Website Policies

This Privacy Policy should be read together with our:

• Terms and Conditions
• Refund and Cancellation Policy
• Disclaimer
• Any service authorization, work order, estimate, or other agreement applicable to a particular transaction

If applicable law provides greater privacy protection than this Privacy Policy, the applicable law will control.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact:

DA Cheap Towing Company
Website: https://dacheaptowingcompany.com/
Service Area: Dallas–Fort Worth, Texas
Phone: (214) 206-4521
Email: info@dacheaptowingcompany.com

For privacy-related communications, please use the subject line: Privacy Request